8/24/2007

Krillion Localization Engine

Product research online often starts with the search engines, but search engines typically are unable to find and deliver results pinpointing specific local stores with specific products consumers are looking for.

However, there is a company called Krillion which own a search engine that scours the Web to find, integrate and present actionable local search results for the ready-to-buy consumer. So, if you are looking for LG Washing Machines to compare prices within 10 miles of your town, the query returns a landing page for each query result dynamically generated, optimized for SEO, and placed into the indexes of the major search engines. By product, by location landing pages provide consumers with actionable information regarding where to buy the product in question and the price ranges across various retailers.

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