Research and Markets has announced the addition of "Factors Influencing Handset Choice" to their offering. At present, the mobile handset market has become fiercely competitive. Handset features continue to be developed, resulting in consumers having a wider range of more sophisticated choices. This report will identify and explain the main features and factors that influence handset choice as well as classifying the most important factors that vendors might consider.
Key Topics Covered Include:
- Introduction to
- Main Mobile Handset Companies
- Factors Influencing Handset Choice
- Handset Features
- Camera/ Bluetooth/ Memory Card/ MP3 Player/ FM Radio/ SMS/ MMS/ Video Recorder/ Polyphonic Tones/ Real Tones/ Flip Phones/ Connectivity
- Brand Loyal
- Promotion
- Word of Mouth (WOM) - Salesman/ Family/ Friends
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