The iPhone is not meant to compete against the Blackberry or Windows Mobile phones

The iPhone is not meant to compete against the Blackberry or Windows Mobile phones of the world. The iPhone is not for business customers. Instead, it's for home users that want similar basic functionality to a Blackberry or Windows Mobile device (something that handles e-mail, browses the web on an easy-to-read display, that sort of thing) but don't want it to feel like a "work" phone. Consequently, Exchange support is unnecessary, as is anything beyond basic calendaring and the like. If it can play a few mini-games, so much the better. It doesn't have support for a bunch of third-party plugins? Oh well - the home user won't need them anyways.

Now, what my coworker and I couldn't agree on was how many home users actually want that, and the reason for that is because this market segment has never been touched. Consequently, I'm curious to see how big the "I want a PDA but not for work" market really is.