10/03/2007

VideoCore III processor

Broadcom announced a low-power multimedia processor that will give cell-phone users access to high-definition video playback, 3D gaming and 12-megapixel camera capabilities without sacrificing battery life. The VideoCore III processor is part of Broadcom's effort to power a new generation of mobile phones that deliver a high-quality multimedia experience, the company said in a press release. The company's BCM2727 processor will be the first to incorporate Broadcom's VideoCore III multimedia architecture. The processor supports high-definition camcorder functionality, which allows users to encode and decode high-definition video in 720p mode, with 720 lines progressively scanned. It supports 12-megapixel digital camera processing, with an on-chip image signal processor for color correction, image stabilization and red-eye reduction. On-board 2D and 3D graphics accelerators are designed to provide a rich multimedia experience and support more than 50 image and video standards and codecs.

Broadcom is the first company with a chip to deliver high-definition images on cell phones.

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