Nokia in the mobile ads business

Nokia intends to boost its mobile ad business through the acquisition of Enpocket, which provides cell phone marketing technology and services to advertisers, Web publishers, and carriers. Nokia announced that it has entered into a definitive agreement to buy Enpocket, whose technology platform and business partnerships Nokia expects will allow it to rev up its products and services in mobile advertising, a market poised for robust growth. The companies did not disclose financial terms of the deal. After years of great promise and unmet expectations, mobile advertising is expected to boom in coming years, going from a tiny market to a considerable one.